Verizon's PoliBlog
Verizon, a telecommunications giant, started its own 'PoliBlog' "to encourage intelligent discussion of public policy issues affecting the telecommunications industry and Verizon in particular." This...
View ArticleIntel's IT Blog
About ten days ago, Intel Corp. decided to start a blog focused on information technology, IT@Intel Blog. Of course, Intel has used blogs before, but only internally. Now, Intel has decided to enter...
View ArticleA new business blog directory
A Minnesota-based company has launched a new corporate blog directory. This directory, assembled by TMA E-Marketing, currently contains 532 business blogs distributed among 213 categories. I toured the...
View ArticleWhere are the corporate blogs?
Last week, I mentioned here a very young business blog directory. But how do you find the corporate blog of your favorite company if it's not listed in this directory? There are many ways to find if a...
View ArticleMy guidelines about blog writing
François Lamotte, from Shoob, asked me to define five key points -- or principles -- about how I was writing for a blog. Personally, I have only one principle when I write, be it a report, a...
View ArticleInterview: Eric Kintz, VP of marketing at HP
As Vice President of Global Marketing Strategy & Excellence for HP, Eric Kintz leads HP's marketing strategy worldwide. He's also the author of The Marketing Excellence blog where he openly...
View ArticleTips for successful corporate blogs
Northeastern University recently released the results of a survey about what makes a successful corporate blog? This study looks at the factors that contribute to a successful business blog. Not...
View ArticlePearson's wiki business book
Our world has certainly changed if Pearson, the publishing giant behind the Financial Times, Les Echos or Penguin Books, has decided to use a wiki to create a new business book. According to the Wall...
View ArticleTips for launching your business blog
After weeks or months of preparation, you think you're ready to launch your business blog. You've found the theme, you've assembled the blogging team, the software platform has been tested internally...
View ArticleInterview: Viviane Champalaune
Viviane Champalaune is a 26-year-old woman who likes the sun and decided to live in Nice instead of Paris. With her partner, Sylvain Briant, a 28-year-old guy who also prefers to live on the Riviera,...
View ArticleLonely Planet's Travel Blog
Lonely Planet guidebooks are not necessarily the best, but they're my preferred source of information when I want to discover a new country. And now, Lonely Planet has just launched its Travel Blog...
View ArticleInterview: Pierre Vandeginste
Pierre Vandeginste is an independent journalist who has been writing about science and new technologies for 24 years in science magazines such as La Recherche as well as news magazines like Marianne or...
View ArticleTravelocity's Window Seat blog
In this holiday period, it's perfectly appropriate that Travelocity, one of the largest online travel sites, decided to start a blog. It is called "The Window Seat" and is buried in the corporate...
View ArticleSocial media and the Inc. 500
Nora Ganim Barnes is the Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. With her colleague Eric Mattson, she has just completed a study of the Inc. 500 and...
View ArticleInterview: Motorola CTO Padmasree Warrior
Padmasree Warrior is not an ordinary blogger. As Motorola's Chief Technology Officer, she handles an R&D budget of about $4 billion and defines the technology strategy for more than 22,000 Motorola...
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